Elle magazine and Bloomingdale's hosted a launch party for singer Willa Ford's debut album "Willa Was Here" in New York last night.

Twenty-year-old Ford performed songs from her soon-to-be released album. Dressed in Theory jeans and a Moschino top she told FWD how excited she is about her career. "I am so psyched at the moment. I am really busy doing radio shows and the album is out in July."

As for her favorite designers: "I am being taught well. I love Fendi sunglasses, Chanel jewelry, Roberto Cavalli and Plein Sud."

The evening was also the re-launch for Bloomingdale's fourth floor designer collections. Models showed styles from Giorgio Armani, Dolce & Gabanna, Ralph Lauren, Donna Karan and Chanel.

Carl Portale, senior vice president and group publishing director of Elle explained to FWD: "Elle maintains its strong commitment to designing innovative events and programs that create a buzz in the marketplace among members of the fashion community and consumers alike. Bloomingdale's and Elle share a mutual desire to preview the hottest new trends in fashion and popular culture first - before consumers see them anywhere else."






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